How B&D has made our lives easier - Black & Decker, India

“Hit the nail on the head” used to be a common phrase, but we don’t hear it much nowadays, at least where DIY is concerned. Ever wonder why? We think it maybe because we have amazing tools such as the Electric Drill Kit from Black & Decker and that has made the action of using a hammer to hit the nail on the head a completely obsolete activity J. We started wondering which other activities have undergone a big change after the advent of power tools thanks to pioneering companies like B&D:

Vacuuming: The early vacuum cleaners used to be heavy and unwieldy machines, and using these could nearly be counted as a sort of exercise. Now you have the light, cordless and even great looking vacuum cleaners such as the Orb-it, that will probably even double up as a showpiece when you leave it to charge.

Painting: If this still brings an image of a brush and a can of paint to mind, you will be amazed at the change B&D has brought to this area. Not content with the ease that a roller provides over a brush, we decided to make the roller even more advanced. Our RapidRoller comes with a paint dispenser so that you will not see those ugly spots and splatters any more!

Floor cleaning: The revolutionary Steam Mop is a very efficient way to clean floors, so much easier than the standard mop and bucket regime. Not just the ease of use, but eco-friendly too as it uses just steam - there’s not much more you can expect from a floor-cleaning device. 

For a lot more about our cleaning and other appliances, do take a look at our website: http://www.blackanddeckerindia.in

Which type of paint should you use? - Black & Decker, India

When setting out to try that first DIY painting job, it can be tough to decide the type of paint to use. We would usually want the paint we choose to be long lasting and durable, as well as attractive to the eye. Here is some useful information to help a beginner decide on which type of paint to go with:

Distempers: This is the basic and economical variety of water-based paint available in all brands. It is a good choice for a budget project, or an area where you anticipate a re-painting every few months anyway such as for a rental home. It is not very durable in the long run and walls painted with distemper cannot be effectively cleaned by wiping.

Emulsions: This is also a water-based paint, but it is much more durable and gives a lovely finished look to the walls. The reason for the improved durability is its acrylic quality. These walls can be wiped easily with a damp cloth to remove minor stains. Most companies have special types of emulsions as a good choice for exteriors.

http://www.flickr.com/photos/bellafaye8/6517340037/

Enamel: Enamel and Lustre paints are solvent based and are used for surfaces such as metal and even wood especially doors in the house. They are long lasting, but can be really strong smelling and it is not advised for someone with allergies to stay close to the painting area when using this variety.

Functional: This is a specialized variety of paints that can be used for specific functions such as insect or germ control. This can be a very useful option to control fungal growth, as well as for creating a safe area for people with allergies.

Other than the varieties, you can also create an exclusive effect based on the texture and finish that you choose. Whatever the type of paint, the RapidRoller from Black & Decker makes it easy for you to apply multiple coats with ease. For this and other products, do check out our website: http://www.blackanddeckerindia.in 

Who is our target consumer? - Black & Decker, India

At Black & Decker, we have a wide range of products that can be used for a variety of tasks. If asked who our target consumer is, the answer can vary widely depending on the type of product. For example, we can expect the following to be our users or target consumers for the following range of products:

Homemakers: For our range of cleaning products, from steam cleaners to vacuum cleaners and pressure washers, our intention has been to keep the equipment easy to handle and use, to fit easily into a regular cleaning schedule. These don’t require a regular change in settings, are ergonomically designed for easy use and are made for effective cleaning.

DIY Enthusiasts: Those interested in DIY can choose from our cordless tools or corded ones like our drill kits as well as many other power tools to help with their projects. The Home Utility Kit is a very approachable first purchase for the DIYer. Another tool that we always like to focus on is our RapidRoller that can be invaluable for DIY paint jobs.

Avid Gardeners: We hope to help gardeners with keeping their grass trimmed without needing to bend and strain their backs for it – just try our Grass cutters. B&D also has a lawn mower as well as hedge trimmer models to help with easy maintenance of green areas. Some of the other tools like Blowers can also help with keeping the garden and outer areas clean.

 

GR3400 Lawn Mower

Professional use: Some of the gardening tools mentioned above can be used by professional landscapers as well. Our metalworking and woodworking tools are also equipped with accessories and settings to make the life of a professional much easier.

As you can see, Black & Decker tools do not limit their use to a single type of consumer, but are made with keeping in mind a variety of needs. Do go through our website and you are sure to find one that matches what you are looking for!

http://www.blackanddeckerindia.in