Tuesday, 19 March 2013

Who is our target consumer? - Black & Decker, India

At Black & Decker, we have a wide range of products that can be used for a variety of tasks. If asked who our target consumer is, the answer can vary widely depending on the type of product. For example, we can expect the following to be our users or target consumers for the following range of products:

Homemakers: For our range of cleaning products, from steam cleaners to vacuum cleaners and pressure washers, our intention has been to keep the equipment easy to handle and use, to fit easily into a regular cleaning schedule. These don’t require a regular change in settings, are ergonomically designed for easy use and are made for effective cleaning.

DIY Enthusiasts: Those interested in DIY can choose from our cordless tools or corded ones like our drill kits as well as many other power tools to help with their projects. The Home Utility Kit is a very approachable first purchase for the DIYer. Another tool that we always like to focus on is our RapidRoller that can be invaluable for DIY paint jobs.

Avid Gardeners: We hope to help gardeners with keeping their grass trimmed without needing to bend and strain their backs for it – just try our Grass cutters. B&D also has a lawn mower as well as hedge trimmer models to help with easy maintenance of green areas. Some of the other tools like Blowers can also help with keeping the garden and outer areas clean.
GR3400 Lawn Mower
Professional use: Some of the gardening tools mentioned above can be used by professional landscapers as well. Our metalworking and woodworking tools are also equipped with accessories and settings to make the life of a professional much easier.

As you can see, Black & Decker tools do not limit their use to a single type of consumer, but are made with keeping in mind a variety of needs. Do go through our website and you are sure to find one that matches what you are looking for!

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